A New Look for LA Rivers Challenge Major Fundraiser

Written By Beth Shott

The LA Rivers Challenge

The LA Rivers Challenge takes place across the entirety of LA County throughout the month of June. This is the Los Angeles County Bike Coalition’s effort to help keep the community physically and mentally healthy while learning more about the LA River watershed, which covers 649 miles. The major fundraiser helps the LACBC make Los Angeles a beautiful, more inclusive and equitable place for public recreation.

McGregor Shott worked with the LACBC to develop the brand for the annual event, including: 

  • logo and merchandising

  • map system

  • milage badges and instructions

LA River Challenge Lunchard social media.jpg
LA River Challenge Lunchard badges social media.jpg
LA River Challenge Lunchard maps social media.jpg

McGregor Shott, Inc. is an acclaimed creative and branding agency located in Santa Clarita and Atlanta. They have over 20 years of experience in designing identity systems, campaigns, website design, trade show graphics, collateral, posters, logos, and many other related materials. McGregor Shott specializes in creating award-winning work for cities, colleges, and economic development agencies. For more information, contact Beth Shott beth@mcgregorshott.com.

Beth Shott
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