A New Logo and Brand for the City of Barstow

A new logo and brand for the City of Barstow

Following a national request for proposal , The CIty of Barstow selected McGregor Shott to create a new identity for the city. The firm was chosen for their solid experience in marketing, research, message/positioning development, and municipal identity/branding.

City logo development, along with the creation of a brand values statement was started following a research phase where community polls were conducted.

The full brand rollout included a graphic standards manual as well as marketing and economic development brochures. See the full identity system here…

Additional items created:

• map system

• business cards and stationery

• badges and email signatures

• banners

• tradeshow graphics

• one sheets

• press kit folder

• department logos

McGregor Shott, Inc. is an acclaimed creative and branding agency located in Santa Clarita and Atlanta. They have over 20 years of experience in designing identity systems, campaigns, website design, trade show graphics, collateral, posters, logos, and many other related materials. McGregor Shott specializes in creating award-winning work for cities, colleges, and economic development agencies. For more information, contact Beth Shott beth@mcgregorshott.com.