Branding Santa Clarita
—Communicator Awards AWARD WINNER
—Addy Awards AWARD WINNER
—3CMA National Communications multiple AWARD WINNER
25th Anniversary Transit Shelter Posters
25th Anniversary Advertising and Event Invitation
20th Anniversary Advertising
20th Anniversary Transit Shelter Poster
Median Signage
City Limits Signage
Street Signs
Sheriff Vehicles
City Vehicles and Busses
Stationary Systems
Semi-Annual Newsletter to 200,000 Residents
City of Santa Clarita Branding and Identity
The six month process of developing a complete brand for the City of Santa Clarita began with a comprehensive study into the demographics of the current business and residential climate. The brand was designed to reflect the City’s clean, upscale, and dynamic personality. We worked with staff to develop a standards guide. The final branding program resulted in Santa Clarita's fresh and cohesive images which was highlighted the City’s 20th and 25th Anniversaries, and continues to be the face of the City for years to come.
A partial list of items include:
Logo, Tagline and Updated Seal Economic Development Materials
Collateral
Websites
Events
Trade Show Booths
Vehicles, including Busses
Newsletters
Tourism Related Materials
Stationary
RELATED PROJECTS
Semi-Annual Newsletter to 200,000 Residents