Caught on Film

Film Office Industry Guide

The Santa Clarita Film Office, being a new entity, wanted to be seen as a solid entry into an already competitive market. We branded the organization from the ground up, including creating its logo, annual film industry guide, press kit materials, brochures, trade show booth materials, advertising, collateral, t-shirts, and semi annual newsletter. The target audience was comprised of members of the Film Industry. To this day, filming is one of the strongest revenue-generating industries in the area. In 2013, filming in Santa Clarita contributed $25.7 million to the local economy.

This 136-page film guide contained brightly dotted Warhol-esque graphics, handily broken into sections for editorial, location, crew, production, camera, and technical services for quick and easy reference. 

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